GREENSBORO, January 8, 2010: What better way to start off the New Year than with a head-to-toe makeover! With its chic new logo and tagline, sleek revamped website and fabulous 2010 spring collection, Buckhead Betties is sure to win best accessorized this year!
NEW LOGO
Buckhead Betties gears up for the New Year with a brand new thoroughly stylish and modern logo featuring a silhouette of the two “betties”, accessorized with their favorite totes and purses, of course. Chatting away about the ‘latest and greatest’, the two betties exemplify perfectly the brand’s new tagline: Accessories to Talk About, as well as the tagline for the brand’s line of home accessories: An Accessorized Life. Even Buckhead Betties kids get a new look with a fresh new logo.
NEW WEBSITE
In line with Buckhead Betties full-on makeover is its newly revamped website: thebuckheadbetties.com. Not only does it look great, with the new logo and engaging home page, the site is easy to navigate, allowing visitors with a login to view products by Category or by Collection.
The home page features Buckhead Betties hot new spring collections: Tribeca’s vibrant paisley colored in this spring’s hot hues of pink, orange, turquoise and lime. The sunny polka dots and beach stripes of Betties Terry. The chic awning stripe of Baja. And the sophisticated Geo quilted travel collection.
For more information on the brand, visitors can click on Betties Story. To hear the latest news or info on Buckhead Betties’ upcoming shows or recent press clippings, retailers and reps can click on Betties Shows or Betties News tabs. Buyers can also request a Betties account, download documents/hi-res images, as well as view previous orders. Other features allow visitors to easily locate a store, join the Betties mailing list, as well as follow or bookmark Buckhead Betties on social networks including Facebook, Twitter, digg, delicious.
NEW PRODUCTS
Hot for Spring 2010, Buckhead Betties’ new collections include the colorful, artist-inspired Tribeca, the bright Gaudi-inspired Barcelona, graphic Geo travel, the playful placed floral Forget-Me-Not, and more. The brand has also added fresh silhouettes like the Ruby bag, as well as adding increased functionality such as pockets and zippers to existing styles. New items include a cell phone purse, coordinating towel and bag sets, and the innovative TOrganizer that allows you to tote around files. Plus, the brand has significantly expanded the babies line offerings to now include burpies, hooded towels, bibs and more.
Buckhead Betties is a division of Creative Containers, Inc. created in 2002 by working mom/founder Debbie Brown to allow her more flexibility and to fill void in the market for stylish, yet practical accessories for the entire family, as well as the home. Buckhead Betties personal and home accessories can be found at over 2,500 specialty stores nationwide. For a list of stores, visit www.thebuckheadbetties.com. Based in Greensboro, NC, Creative Containers also manufactures private label accessories. Buckhead Betties: Accessories to Talk About.
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Alison Hessert/Communication Alley Katy Feinberg/Communication Alley
alison@communicationalley.com katy@communicationalley.com
212.255.2470 212.255.2470
